CADILLAC

I was proud to be a part of the Rokkan team that won, literally, the Cadillac of businesses. I was then even more grateful to be able to stay at the table and produce some smart, fun campaign work. Along with TV, I helped spearhead Cadillac’s social channels, producing work for their Instagram that reaches over two million followers.

Role: Cretive Director, Design, Concept | Copy Writer Partner: Mike Maher

TV / VIDEO

“Let Go”

Super Cruise is super-new, super-cool technology that enables you to drive hands-free. So we amplified letting go of the wheel into a symbolic rally cry urging you to let go of anything and everything that holds you back in life. And we did it on one of the most anything-goes nights of the year - The MTV VMAs.

Directed by Andre Stringer

Role: Art Director, Design, Writer, Concept

SOCIAL

Launching the Cadillac XT4

We launched the all-new XT4 with a campaign that’s younger, brighter, and with all of the classic Cadillac style. Collaborating with Instagram visionaries like Antoni Tudisco and Jati Putra, we took Cadillac to places it had never been before. By giving the artists access to XT4 CAD files, we asked them to create posts that would celebrate creativity and imagination, shared on Cadillac’s platform and their own.

Role: Art Director, Concept

Stand Out. While Blending In.

Cadillacs are so bold that they stand out in every situation. We took our cars and put them in situations where their color blended into their surroundings. Then shot them in a way that created a sense of elegance, drama and art.

Role: Art Director, Concept, Design, Retouching